Behind La Passione
How it’s made
WHERE EVERYTHING COMES TO LIFE
Our headquarters is a melting pot of both creative and methodical people, and this magical combination means that whatever emerges from our brainstorming, from the moodboards and the sketches is viewed as an essential detail.
The products are the fruit of multiple skills and competences merging, exchanging views, suggestions or full-scale changes. We learn, think, plan with the aim of creating the perfect start of a story to be lived.
To take part in a journey also means to share new visions.
Every person who works at La Passione contributes to the creation of a premium product through experience, research and a quasi-manic care for details.
For us, listening is also a form of research: every detail matters in the long process of developing our clothes. Every suggestion is important to make what looks difficult simple.
Behind a country there is much more than what is perceived. Italy is an extraordinary place where the love for art, architecture, music continually blends with the wish for innovation of our old tradition passed on across the generations.
Our roots inspire us every day, so that we consider the design as one of the core values of our production. Our roots make us take care of the look just like a fashion designer would, keeping in mind everything we have seen, heard, tasted over the years, while we were unconsciously developing our own aesthetic sense.
The Italian Sport System is the leading manufacturing industry worldwide among the sportswear high quality industrial districts, and we are proud to know that we can count on the quality and expertise of mindful partners that share our values.
We have been promoting a craftsmanship culture and the Italian style all along, and all our partners boast a long tradition and unrivalled know-how in the production of cycling apparel.
The professionalism and mastery that each of them applies to every item enable our customers to always get the best in terms of quality and performance.