The fitting you want with the comfort you need
Riding it’s a life-changing experience. Get the best from yourself with the Dreamer Jersey
A pop journey without borders
Premium without labels.
La Passione was born to challenge the conventional notion of premium cycling apparel. We believe "premium" should be defined by the quality of a product, not by a price tag or logo. At our company, we believe in providing honest prices that reflect the true value of our products. Our goal is to offer the best quality products at a fair and transparent price, without compromising on our commitment to sustainability and ethical production practices.
World’s best craftsmen.
We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, combined with our commitment to frequent audits, ensure that our products meet the highest standards of quality. Let us exceed your expectations.
Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.
Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.
Discover the wide range of products designed for every rides.
- Women's Bib Shorts
- Men's Bib Shorts
- Women's Jerseys
- Men's Jerseys
- Gilets and Jackets
Our all-around allies, ideal for any condition, from an easy ride to the coffee shop to a big adventure, designed for maximum comfort both on bike and during stops.
Our Bib Shorts are the result of our in the saddle know how, the most refined craftmanship and long test rides on the road and in World Tour races.
Our jerseys collection for the upcoming season is here. Brand new colors and design, improved features and impeccable fit.
Try the amazing fit, the refined technical details and the minimalist design of our Jerseys Collection.
Always in your rear pockets: the Windproof Jacket.
Seasonlees, lightweight, completely insulating.
Switch on the new season
Discover the new Jersey Collection in a full colour bloom.
Expand your horizons
Put on the Adventure Collection, get in the saddle, and be ready to enjoy the ride with your friends.
Look of the week
A gutsy women's collection with a strong personality. Be ready to ride towards your next goal with a stunning look.
Designed for no-stop life of commuters and for those who like enjoying the city on a bike.
Seasons change, but quality lasts forever. Explore this special selection of pieces at up to 60% off before they're gone for good.
Optical mix and unexpected effect
See what customers are saying
These are definitely my favourite bib shorts now. I haven't tried all other brands, but I've tried enough to know these are brilliant. No discomfort even after 4 hours of boring flat endurance riding. I now own 4 pairs (in two colours) and am not interested in trying other brands.”
Superb piece of kit! Ordering, communication & delivery was exceptionally easy and quick. The sizing was perfect & fitted like a glove and this was down to the sizing calculator. On top of that the jersey is great quality, snazzy design and really well finished. First La Passione purchase and won’t be my last.”
Perfect fit. I really like this jersey: perfect fit (181 cm, 70 kg, size M). The other thing that really stands out is how the jersey stays in place during the ride. The grips work excellent. La Passione is my favorite brand from now on.”
Best Chamois and Bibs. Love the fit, like a glove got M, I’m an US size 10. The chamois is unnoticed and kept me very comfortable the whole ride. Great with wicking away sweat on fall day. The leg stays don’t give that sausage look, they are seamless and effect. Also the seams are located wear no chafing can happen. Thank you. Make in more colors, I’m hooked. And I really like the quick release for bathroom use!”