NEW ARRIVALS
Pedal ready for autumn roads.
BELIEVER TIGHTS
New Arrivals
PRESTIGE THERMAL JERSEY EVO
Polished look. Pleasant warmth. Jersey ease.
La Passione was born to challenge the conventional notion of Premium Cycling Apparel. Our goal is to offer the best quality products at a fair and transparent price, without compromising on our commitment to sustainability and ethical production practices.
World’s best craftsmen.
We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, ensure that our products meet the highest standards of quality.
Premium-grade materials.
Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.
Fair markups.
Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.
COMMUTER COLLECTION
Created to live the city differently.
ARCHIVE SALE
Seasons change, but quality lasts forever. Explore this special selection of pieces at up to 60% off before they're gone for good.
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Free Express Shipping
On orders over 130€/150USD
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Crash Replacement
Get 30% off a new kit
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Easy Returns
With prepaid label
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WORTH THE EFFORT.