Stylish Italian Quality

Timeless Aesthetic Design

Fair Pricing

WE BELIEVE IN BEAUTY

As Italians, we have a strong aesthetic feeling. As Cyclists, we know exactly what we want in order to feel comfy, confident and - why not - gorgeous. We do care about how things look like. That’s why, when developing new products, we are inspired by the Italian tradition: not only in fashion but, above all, in graphics, and industrial design. We try to maintain the Italian attitude of making beautiful things that actually work. Things to fall in love with.

FINEST MATERIALS

The attention to details makes the difference between winning or losing. Our designers focus on every single feature: our collections are the result of careful research and development to make you feel at ease when wearing our apparel. We firmly support the tradition and genuine know-how of Italian cycling apparel craftsmanship. We treasure the highest expertise in the cycling industry and, more specifically, in apparel. That’s why we use uniquely the finest materials and fabrics supplied by the most prestigious and specialized companies in Italy and Europe. Besides that, one of our main strengths is the price point.

CYCLING PASSION

Throughout history, Italy has always had a strong passion for cycling. The essence of La Passione is created by multiple factors, such as our cycling roots, the major Grand Tours, and the gestures of the greatest cyclists. We blend all these passions with the most innovative and performing materials to achieve our main goal: manufacturing high-quality products characterized by maximum comfort and timeless aesthetic.

Here’s how we compare to the other guys

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Check out
what Customers say!

I like design and quality.
I will buy it again next time,
and I will introduce a lot to my friend about
La Passione.
Thank you!

USMYUNG J.

Excellent service of the cycling shirt.
The quality is also very good and I'm happy
I tried this site for the first time. I will definitely do this again!

BEIVAN D.

Super quality and fast shipping.
Had to change size: very fast reaction of customer service
and not complicated at all.
I will order again PSN, for sure!

JPSVEN S.

The service, including immediately dealing
with a minor problem,
was excellent and delivery was remarkably rapid.

UKPETER K.