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Save 10% on your first order with code Welcome10

Free Shipping on orders over €160 / $170

Save 10% on your first order with code Welcome10

Free Shipping on orders over €160 / $170

Up to 70% Off

The BIG Sale

La Passione is dedicated to redefining the standard of Premium Cycling Apparel. We aim to deliver top-quality products at transparent, fair prices, while firmly maintaining our commitment to sustainable and ethical production.

World’s best craftsmen.

We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, ensure that our products meet the highest standards of quality.

Premium materials.

Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.

Fair markups.

Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.

Discover the wide range of products designed for every ride.

Men's Bib Shorts

These Bib Shorts were tested by our Peloton under the most extreme conditions and created to perfectly suit your life.

Women's Bib Shorts and Tights

Our range of Bib Shorts and Tights are the perfect blend of style and performance, tailored for women.

Men's Jerseys

These jerseys are designed for all conditions - sweaty, muddy, rain-soaked, or dusty. Find the perfect fit for you.

Men's Jackets

The protection you need so you don't stop riding whatever the season.

Women's Jackets

Feel warm and protected with our range of technical jackets for women.

Men's Bib Tights

Our Bib Tights are our best-seller for when temperatures fall down.

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Free Express Shipping

On orders over 160€/170USD
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Easy Returns

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WORTH THE EFFORT.

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