Our Commitment

Stylish Italian Qualities
Aesthetic Timeless Design
Fair Pricing


At La Passione we believe in a different approach in sharing our passion with you.
We sell our cycling apparel directly to you, and have left out the retailer.
We have equally left out the raised pricing that occurs at retail level.
Instead, you will save money, and still have the same guaranteed quality.

Here's how we compare to the other guys



Cycling Passion

Throughout history Italy has had, and still have, a burning passion for cycling. This passion, and its virtues, is what forms the very essence of La Passione. Our historic cycling roots, major Grand Tours and global cast of cycling characters is what inspire us even today. These proud traditions we blend with the latest advanced performance materials to create beautiful, timeless products for you to feel more comfortable, performing better and enjoy your ride without faltering on style or aesthetics.

Committed to Quality

Whatever the season - we remain committed to quality. Our products are manufactured in the finest qualities by skilled specialists in the North of Italy. We manufacture with the highest expertise in the field of cycling apparel production. A lot of research and development goes into our collection for you to feel comfortable when using our products. We use the same superior materials and techniques used by other well known high-end cycling apparel brands. These materials, techniques and quality standards characterizes the proud passion and tradition of Italian cycling apparel craftsmanship.

Finest Materials

In cycling attention to detailing is everything. It can be the difference between winning or losing. At La Passione we believe in winning, which is why our designers pay attention to every detail when creating our products. We manufacture and create products with the finest materials and fabrics supplied by the most prestigious performance fabric suppliers in Italy and Europe. We proudly cooperate with M.I.T.I for their premium Super Roubaix and CyTech Elastich Interface for their superior chamois.

Moral Fiber

At La Passione we produce and manufacture with a clean conscience. We strive to pay particular attention to environmental sustainability. We thoroughly believe it is our responsibility to ensure the material, its origin and production facilities upholds the same high standards for environmental consciousness as we do. We demand the same high standards in labor practices and conditions as we do in our products. We carefully screen our suppliers, laundries and factories to ensure all our products are manufactured under fair, sweatshop-free conditions. For you to ride with a clean, guilt-free, conscience we offer you transparency and honesty to allow for an ethical purchase.