In the name of authenticity

In The Name Of Authenticity


Beautiful, clean, ethical.

A logo can maybe easier be imitated but good craftsmanship can’t it. Original products are manufactured of a unique combination of techniques thus, protecting a trademark from counterfeiting means to preserve the true essence of our roots.

logo La Passione

IF YOU LOVE IT,
BUY THE ORIGINAL ONE

An original product requires time, passion
and dedication. It’s the sum of the
commitment and experience of a team, the
assurance that your apparel has undergone scrupulous checks and has been meticulously developed without neglecting the smallest of the details.

OUR AUTHENTICITY VALUES

We produce our apparel according to ethical models respecting the regulations concerning the environmental impact, the animals’ welfare, the workers’ condition and well-being. All the products are made with high quality materials that do not compromise safety. Our apparel are produced with particular attention to protecting the environment besides being totally cruelty-free.

DON’T BE FOOLED

We really care about our customers’ relationship and we don’t want them to be deceived by counterfeiting. We achieve high quality without shortcuts. We are committed to offering our riders a product that is not only nice but it’s beautiful, clean to wear, but also ethical to buy.
Do not trust those who want to convince you to wear a fake product, make sure you always buy your favorite kit at our official shop and continue to live your adventures in
a unique way.

HOW TO RECOGNIZE THE ORIGINAL

One single shop

Our website is the only place you'll be able to browse, choose and buy your cycling kit.

Take a closer look

Our products always have an original Tag.

Check the shipment

You will receive our original products from our warehouse in Italy, we only ship from there.

Don’t trust the photos

You can find the same pictures of our shop on other websites but they are not our products. The photos can be easily stolen but they are not a certainty.

Verify the pad

On the Bib Shorts and Tights you can find the original Elastic Interface® Tag on the pad.