“Today the luxury is that you are be able to set your own style rules without having to give up on comfort”

Tom Boonen

Boonenberg isn’t a place, it’s a state of mind.

Why Boonenberg

The Taienberg was Tom Boonen's favorite wall where he launched his attacks, that's why fans named this place "Boonenberg", paying homage to all the feelings experienced on that stretch of cobblestones and his three Ronde van Vlaanderen victories.

TO 00m s.l.m.

FROM 00m s.l.m.

Why Boonenberg

The Taienberg was Tom Boonen's favorite wall where he launched his attacks, that's why fans named this place "Boonenberg", paying homage to all the feelings experienced on that stretch of cobblestones and his three Ronde van Vlaanderen victories.

FROM 00m s.l.m.

TO 00m s.l.m.

The teamwork behind the excellence

The idea for the collection stems from our brand's mission to develop a product tailored to the needs of the most demanding of cyclists. This was made possible by combining Tom Boonen's experience with La Passione's knowledge of cycling apparel.

TB3 and TB4, not random names

TB3 and TB4 are a tribute to our brand ambassador, Tom Boonen, long and glorious career. TB3 includes the three stunning Ronde van Vlaanderen victories scored while the TB4 represents the class and determination with which he sealed four impressive Paris - Roubaix.

A racing logo inspired by Tom Boonen's daring attacks at the Ronde Van Vlaanderen.

Special details featured with the exclusive signature of Tom Boonen.

The cobblestone-inspired design of the details complete the offer of a true premium garment.

A racing logo inspired by Tom Boonen's daring attacks at the Ronde Van Vlaanderen.

Special details featured with the exclusive signature of Tom Boonen.

The cobblestone-inspired design of the details complete the offer of a true premium garment.

Jersey
TB4

A black look to reach new heights of technology. This jersey is made with aerodynamic fabric for maximum air penetration and features a raglan sleeve for improved ergonomics as well as an underarm mesh fabric to release heat, increasing breathability. Ps: you can’t resist the precious gold details.

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boonenberg

Bib Shorts
TB4

These shorts have a strongly aerodynamic design. Inspired by the constant search for perfection, they are highly compressive, guaranteeing better stability and fluidity thanks to the aerodynamic fabric inserts. A specific construction of the leg hem and the cobblestone-inspired design of the details complete the offer of a true premium garment.

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boonenberg

Jersey
TB3

The collection shows a clean and ultra-light design with a white jersey featuring an aerodynamic V collar, to stroking the wind, and a specific "cobble grip" evoking the legendary cobbled sections while guaranteeing the correct garment stability and elasticity. And what about the silver details?

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boonenberg

Bib Shorts
TB3

Greater compression and improved stability for these Bib Shorts which show off engineered solutions like the differentiated construction of the leg hem, the specific design of the braces and the anatomical multi-panel structure for maximum adherence to the body.

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boonenberg

Start your ride with
Boonenberg Collection

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