My Roubaix - Photo Competition

My Roubaix - Photo Competition

Pictures by Kristof Ramon & Jesper Grundahl
Words by Jesper Grundahl

In 1896 Théodore Vienne and Maurice Perez, together with Le Vélo editor Louis Minart, had the genius idea of creating a bike race starting from Paris and ending at the velodrome in Roubaix. Pending final approval by the director of Le Vélo, Paul Rousseau, the cycling editor of the paper was sent off to Amien, and from there travelled by bike to Roubaix.

Upon his arrival, having battled through wind, rain and mud editor Victor Breyer was not entirely convinced a race of such difficulty and magnitude on these roads would be possible. Luckily for us, after a meal and some wine with the people from Roubaix, he later in the evening changed his mind.

The race of Paris - Roubaix is steeped in history and stories. Tour de France may hold the prime position as the biggest race of all time, but as a one-day race Paris-Roubaix throws more action than several Tour de France stages put together. Paris-Roubaix is so thrilling that its mere mention bring up visuals of riders battling through dust, rain, mud over cobbles and pavé’s so brutal that they are visually forever printed in our minds. In fact, ask anyone not merely as interested in cycling as us about Paris-Roubaix, and there is good chance they will mention exactly the same thing.

My Roubaix - Photo Competition Going Places

Its visual history is so printed in cycling minds, that even though the official race takes place in Belgium and France, riders and photographers around the world find places, roads, farm-roads and cobbled sections reminding them of Paris-Roubaix.


In celebration of Paris-Roubaix 2016, taking place on Sunday 10th. April, we are running a La Passione Instagram photo competition.

My Roubaix - Photo Competition

We want to see your photo(s) of places where you live and ride resembling Paris-Roubaix the most. It can be a cobbled street or sector, it can be a farm-road, a bike crash or it can be a rider in a cloud of dust on a pavé.

Only your imagination limits you in capturing the SPIRIT or DRAMA of Paris-Roubaix.


  • Use your phone or camera to shoot cycling locations or cycling action resembling Paris-Roubaix.
  • Upload your picture to Instagram using hastag: #passioneroubaix @lapassionecc
  • You can upload as many pictures as you like as long as they are tagged #passioneroubaix @lapassionecc
  • Competition is open from Friday 1st. April until Friday 8th. April 2016
  • Friday 8th. April at 12PM competition closes, and we will announce THREE WINNERS.


Each of the three winners will win a complete set of La Passione cycling apparel:

  • 1 x Short Sleeve Jersey of your choice*
  • 1 x Cycling Bib Shorts of your choice*
  • 1 x La Passione Socks of your choice*

(*Pending stock availability)



Simply grab you bike, your phone or camera and head out to the places in your area resembling the race of Paris-Roubaix the most and shoot.

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