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Striver Jersey

The fitting you want with the comfort you need

Dreamer Jersey

Riding it’s a life-changing experience. Get the best from yourself with the Dreamer Jersey

Maze Jersey

A pop journey without borders

Premium without labels.

La Passione was born to challenge the conventional notion of premium cycling apparel. We believe "premium" should be defined by the quality of a product, not by a price tag or logo. At our company, we believe in providing honest prices that reflect the true value of our products. Our goal is to offer the best quality products at a fair and transparent price, without compromising on our commitment to sustainability and ethical production practices.



World’s best craftsmen.

We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, combined with our commitment to frequent audits, ensure that our products meet the highest standards of quality. Let us exceed your expectations.

Premium-grade materials.

Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.

Fair markups.

Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.

Discover the wide range of products designed for every rides.

Switch on the new season

Discover the new Jersey Collection in a full colour bloom.

Striver Collection

When the tough ones start playing. Resistant. Reliable. Highly Technical.

Believer Collection

Enjoy a regular fit, wearing a piece with a classic look.

Back in Stock

Our Bestselling Dreamer Bib Shorts are back

Expand your horizons

Put on the Adventure Collection, get in the saddle, and be ready to enjoy the ride with your friends.

Look of the week

Grace Collection

A gutsy women's collection with a strong personality. Be ready to ride towards your next goal with a stunning look.

Commuter Collection

Designed for no-stop life of commuters and for those who like enjoying the city on a bike.

Archive Sale

Seasons change, but quality lasts forever. Explore this special selection of pieces at up to 60% off before they're gone for good.

Brick Collection

Optical mix and unexpected effect

See what customers are saying

Free Express Shipping

On orders over 130€/150USD
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Easy Returns

With prepaid label
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Crash Replacement

Get 40% off a new kit
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Use coupon code WELCOME10 for 10% off your first order.


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