Striver Jersey
The fitting you want with the comfort you need
Dreamer Jersey
Riding it’s a life-changing experience. Get the best from yourself with the Dreamer Jersey
Maze Jersey
A pop journey without borders
Premium without labels.
La Passione was born to challenge the conventional notion of premium cycling apparel. We believe "premium" should be defined by the quality of a product, not by a price tag or logo. At our company, we believe in providing honest prices that reflect the true value of our products. Our goal is to offer the best quality products at a fair and transparent price, without compromising on our commitment to sustainability and ethical production practices.
World’s best craftsmen.
We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, combined with our commitment to frequent audits, ensure that our products meet the highest standards of quality. Let us exceed your expectations.
Premium-grade materials.
Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.
Fair markups.
Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.
Discover the wide range of products designed for every rides.
- Women's Bib Shorts
- Men's Bib Shorts
- Women's Jerseys
- Men's Jerseys
- Gilets and Jackets
Our all-around allies, ideal for any condition, from an easy ride to the coffee shop to a big adventure, designed for maximum comfort both on bike and during stops.
Our Bib Shorts are the result of our in the saddle know how, the most refined craftmanship and long test rides on the road and in World Tour races.
Our jerseys collection for the upcoming season is here. Brand new colors and design, improved features and impeccable fit.
Try the amazing fit, the refined technical details and the minimalist design of our Jerseys Collection.
Always in your rear pockets: the Windproof Jacket.
Seasonlees, lightweight, completely insulating.
Switch on the new season
Discover the new Jersey Collection in a full colour bloom.
Expand your horizons
Put on the Adventure Collection, get in the saddle, and be ready to enjoy the ride with your friends.
Look of the week
Grace Collection
A gutsy women's collection with a strong personality. Be ready to ride towards your next goal with a stunning look.
Commuter Collection
Designed for no-stop life of commuters and for those who like enjoying the city on a bike.
Archive Sale
Seasons change, but quality lasts forever. Explore this special selection of pieces at up to 60% off before they're gone for good.
Brick Collection
Optical mix and unexpected effect
