Insulating outside. Warm inside.
Protection in one second.
La Passione was born to challenge the conventional notion of Premium Cycling Apparel. Our goal is to offer the best quality products at a fair and transparent price, without compromising on our commitment to sustainability and ethical production practices.
World’s best craftsmen.
We are proud to partner with the world's finest craftsmen to bring you only the best. Our relationships with the manufacturers behind other premium brands, ensure that our products meet the highest standards of quality.
Our uncompromising commitment to excellence ensures that everything we produce is built to last while bringing incredible value to our community.
Get more for your money with our fair markups. We bypass the traditional supply chain to bring you timeless, curated pieces for a better lifestyle. Trust us to deliver quality and affordability in one stylish package.
Created to live the city differently.
Be ready to change.
Seasons change, but quality lasts forever. Explore this special selection of pieces at up to 60% off before they're gone for good.
See what customers are saying
The Dreamer Bib Shorts have exceeded my expectations in every way. The fabric is incredibly soft and breathable, providing unparalleled comfort during long rides. The chamois offers exceptional padding and support, ensuring a smooth and enjoyable experience. These bib shorts are a true game-changer, deserving of a perfect 5-star rating!”
The fit, feel and quality of the kit made by La Passione is so good, it makes one want to ride, just to wear it.”
Perfect fit. I really like this jersey: perfect fit (181 cm, 70 kg, size M). The other thing that really stands out is how the jersey stays in place during the ride. The grips work excellent. La Passione is my favorite brand from now on.”
Best Chamois and Bibs. Love the fit, like a glove got M, I’m an US size 10. The chamois is unnoticed and kept me very comfortable the whole ride. Great with wicking away sweat on fall day. The leg stays don’t give that sausage look, they are seamless and effect. Also the seams are located wear no chafing can happen. Thank you. Make in more colors, I’m hooked. And I really like the quick release for bathroom use!”
WORTH THE EFFORT.